The Nazarian Family had been involved in various cattle breed operations on their Nebraska ranches.  None were expressing the results required for profitable beef production.

We began research into breeds that could consistently produce females and bulls that exhibited early fertility, ability to raise a high weaning calf on the native grass pastures of the Panhandle of Nebraska, yearling weights demanded by feeders and to provide packers with marketable carcasses.  In other words, they had to be multi-trait cattle.  Optimal balance was the key factor.

The data collected, demonstrated Gelbvieh as one of the highest performing in the necessary traits.  With that conclusion, we began building a foundation herd of FULLBLOOD Gelbvieh, selecting from renowned Genetic Pools.  A.I. sires were used extensively.  An embryo program was instituted to increase the baseline more quickly, from Elite donor FULLBLOODS.  The polled factor was introduced later for producers seeking that influence.  Along with that came the introduction of the black Gelbvieh, which, Joe Nazarian started doing as a teenager.

For many years, Vista Trend competed in the Showering on the State and National levels.  Despite success and awards, the purposes in the show ring was not raise nor promote show cattle but to keep an awareness in the Market for Vista Trend.

The Vista Trend Gelbvieh and JBK Gelbvieh are run on the native grasses of their ranches in the panhandle of Nebraska, southwest of Scottsbluff/Gering.  The farm ground produces the majority of our winter feedstuffs for the herd.

The primary goal of our breeding continues to be optimal performance cattle that produce profitable calves in any herd.  We evaluate our herds progression constantly to ensure that their traits remain balanced and consistent.   Carcass Ultrasound is becoming more and more a very necessary tool to utilize along with the many other tools available.

German FULLBLOOD Gelbvieh were the first Gelbvieh brought to the U.S. via semen on imports.  They were recognized for superior maternal traits,(early fertility,milk), thick muscling, heavy weaning weights, longevity and docile temperament.  These traits are still relevant today in beef production as they were years ago.  That convinces us to incorporate more Full blood Genetic opportunities in our Vista Trend Breeding - thus Trends for Success not Fads.

Thus any breeding considerations at Vista Trend must be grounded in the basis of proven FULLBLOOD Gelbvieh Genetics.  Our trademarked REGULATORSÒ were developed with this principle in mind. In order to have a hybrid cross that worked well, we knew we had to use genetics of purity for it to be a balanced animal with a progressive future.  A careful selection of  our Full blood cows were mated to Registered Angus bulls.  Therefore our hybrid cattle have 100% documented parentage(on both sides) so that it may be easier to determine Performance, Predictability and Practicality as well as Profitability.  The REGULATORÒ, by being a true F1, will enable us to develop a marketable and viable Hybrid Composite that utilizes the major traits of both breeds at an optimal and acceptable level.

We invite you to attend our Bull sale in March at Platte Valley Livestock in Gering, Nebraska.  We are offering a unique and powerful selection of Full blood Gelbvieh, Red and Black Gelbvieh, BalancersÒ and introducing the feature, first time appearance of THE REGULATORÒ.  Our catalog is available online, or you can call us and we will get one in the mail to you as soon as possible.  The bulls may be seen at the Roubidoux Ranch southwest of Gering anytime prior to the sale.  Come see the cattle and visit.

Thanks for visiting with us.


130511 Gelbvieh Drive ~ Gering, Nebraska 69341 ~ 308 436-7219
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Precision 1680 Daughter

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